Now that my internship is complete, I believe that it was a great experience for me. I learned a lot about marketing and the marketing industry. It was very interesting to see how one company like Home Depot works with so many different industries. Octagon does their marketing, Initiative does their advertising, and therefore Home Depot works with various teams and TV companies. The whole process of making a business work is a lot clearer to me, which is going to be important in years to come. It has also become clearer to me on why communication within and between the companies is so important. When doing a project the slightest miscommunication can cost you hours of make up time.
The end of my internship was a true test of my patience and dedication. I had to complete a competitive report, which consisted of sitting in a cubicle for eight or more hours a day researching companies such as Lowe’s, Menards, Rona, Walmart, Sears, and various tool companies. I officially hate Lowe’s because they do not disclose any information. Researching all of the different companies was really interesting. For example MLB, Lowes, and Scotts all have a turf fertilizer where that bags are custom made for the town they are being sold in’s home team. Now I find myself watching commercials, or NASCAR, which is a sin in itself, to see how #20 Home Depot’s driver is doing or #48 Jimmie Johnson Lowe’s. The internship has just made me look at the world a different way. I notice how business is being done via TV, and Internet.
